Friday, April 17, 2009

Harley-Davidson Cuts Jobs


I've been riding motorcycles for almost three decades and never figured out why a brand like Harley survived. They make sub-par motorcycles, with enough chromium to subsidize half of the South African chromium revenues. They're overpriced machines with nothing more than nostalgic/fake-patriotic value. The only thing that's keeping this bike alive are the pretentious rallies at Sturgis (recall McCain's pandering there) and the rolling thunder (both cases of wannabe be "rebels").

Harley hasn't had any innovation in engine technology or other technological advances for a long time. They've been mooching off their customers with merely the "persona" Harley is suppose to represent - all sizzle, no meat. Compared to Harley, it's counterparts in Japan and Europe (Honda/BMW namely) have made some serious innovations in safety, speed and endurance. They've also brokered and penetrated new markets with market-specific products.

Harley-Davidson, on the other hand, recently made a breakthrough in the Indian market - we all will have the pleasure to eat Indian mangoes in return for Harley getting the nod to be imported into India! (http://en.wikipedia.org/wiki/Harley-Davidson)
Read the Article at HuffingtonPost

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